America's River Roots will showcase the Ohio River and its vital role in our nation's history while promoting cultural tourism in what promises to be a unique and memorable four days for the Cincy Region.


“America's River Roots will focus attention on the Ohio River Valley region and its impact on the nation's growth and shaping of our diverse cultures,” said Rick Greiwe, Event Co-chair. “The event will deepen this awareness with roots music, river cuisine and cultural experiences along our world-class riverfront. Area residents will connect with our common roots and visitors will discover the heritage of America's inland river culture.”

Nationally-recognized and emerging artists will perform on multiple stages on both sides of the river. Tall stacks riverboat cruises and river culture will be highlighted through the River Cities EXPO.

A River Roots Gospel Revival and education programs will put a spotlight on The Freedom Journey and the National Underground Railroad Freedom Center. Cuisine attractions will include celebrity chef presentations, bourbon and craft beer tastings, multicultural food vendors, and regional food artisans.

Exciting additional details, including nationally-recognized musicians, visiting celebrity chefs, participating riverboats, and the first date of cruise tickets and merchandise sales, will be announced in the coming months.

America's River Roots has been endorsed as an official event of the Ohio Commission for the U.S. Semiquincentennial or America 250-Ohio, and is working with the U.S. America 250 Commission, established by Congress, to secure designation as a national signature event.

First Financial Bank is the title sponsor of America's River Roots.

“At First Financial, we're proud to be an early supporter of America's River Roots in celebration of America's 250th Anniversary,” said Archie Brown, president and CEO. “We exist to be a positive influence to help our communities thrive, and this celebration will deliver incredible benefits throughout our community. America's River Roots will be the perfect opportunity to showcase the talent, food and culture that makes Cincinnati and Northern Kentucky so unique.”

In addition to First Financial Bank as the title sponsor, America's River Roots announced six corporate leaders as event presenters and they include: altafiber, Cintas, Kroger, TQL and Western & Southern Financial Group along with the alliance of Northern Kentucky companies, OneNKY. America's River Roots is anticipated to attract hundreds of thousands of people to the riverfront, including many from outside the region, while delivering an economic impact in the tens of millions of dollars.

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